FIRE DEPARTMENT NEWSLETTER REDESIGN
Howard Communications Group provided a refresh for Fire District 84’s dated, letter-sized quarterly newsletter.
Click Images for a Closer Look.
Fire District 84 (renamed) serves a small bedroom community outside of Seattle.
Howard Communications Group provided a refresh option for Fire District 84’s dated, letter-sized quarterly newsletter. Because of the size of the single-page, two-sided newsletter, readers were overwhelmed with too much text. Indiscriminate blocks of color further dated the piece.
HCG’s redesign focused on brevity. More concise content and visuals support the messaging.
Understanding this new purpose, summaries serve as an introduction that leads to a deeper discussion on the district’s website. The integration of printed and digital pieces serves readers of all content presentations.
The contemporary presentation integrates white space and content-rich graphics. The design also allows the reader’s eye to “breathe,” offering more concise and compelling messaging.
For Before and After Views, please see this feature in the Public Agencies sector.
No Public Information Staff? Supplement with HCG.
Districts without communications staffing can still produce top-level products by leveraging Howard Communications Group’s expertise. Use HCG as an extension of your staff.
We’ll work closely with your team to expertly produce custom materials in sync with the high performance your district provides every day.