Fire District 84 (renamed) serves a small bedroom community outside of Seattle.

Howard Communications Group provided a refresh option for Fire District 84’s dated, letter-sized quarterly newsletter. Because of the size of the single-page, two-sided newsletter, readers were overwhelmed with too much text. Indiscriminate blocks of color further dated the piece.

HCG recommended that the district shift the newsletter with a focus on brevity. HCG developed more concise content and visuals to support the messaging.

Understanding this new purpose, summaries can serve as an introduction that can lead to a deeper discussion on the district’s website. The integration of printed and digital pieces serves readers of all content presentation levels.

The thumbnails above include Before and After images, providing a contemporary presentation, integrating white space and content-rich graphics. The design also allows the reader’s eye to “breathe,” offering more concise and compelling messaging.

Fill Your Communications Needs with HCG

Districts without communications staffing can still produce top-level products by leveraging Howard Communications Group’s expertise. Use HCG as an extension of your staff.

We’ll work closely with your team to expertly produce custom materials in sync with the high performance your district provides every day.